Page 6 - What must the world do to become sustainable? How can natural and social science help?
P. 6
How can science contribute to the Five Measures?
1. Demonstrate that the extra cost (of going from fossil to
green) is not as high as it appears at first glance.
2. Reduce the cost of the green solution. Or increase the
cost of the fossil alternative.
3. Reduce the threat of job loss. Clarify what new jobs will
replace the fossil jobs that will be lost. Propose an
income guarantee.
4. Convince the majority that their wellbeing will indeed be
higher if The Five Measures are passed.
NORWEGIAN BUSINESS SCHOOL
J Randers 6
